Like no other. freundin womens magazine.
For more than 60 years freundin (=friend) has been "the" mainstream magazine for women from 25-49. freundin is colouful, multi-tasking and divers - like its readers.
Because we're all friends. freundin women's magazine.
The campaign slogan highlights the simple fact, that every woman is a friend - and has a friend. Like freundin. "Because we're all one".
Some print motives. Some unretouched, because they never made it.
Some print motives. Some unretouched, because they never made it.
Like no other. The main campaign.
For more than 60 years freundin is the emotional, enabling, empathetic magazine for women from 29-49. The magazine is like it's title a true (in german female...) friend. "Eine wie keine" (direct translation: "One like no other" but more rhyming) was a very successful campaign. Unfortunatley we had to stop it at that time for "strategic" reasons.
Some motives of the print campaign ...
Some motives of the print campaign ...
